I’m a big fan of continues education, especially in the ever evolving world of sales and marketing. One way that I enjoy educating myself is through reading insightful articles from the world’s leading professionals. One article that I recently read was posted on linkedin written by Don Peppers founding partner at Peppers and Rogers Group at TeleTech.
In this article titled, “Gaining Customer Insights With “Golden Questions””, Mr. Peppers shares examples of how to create customer loyalty through what he calls “Golden Questions”. http://www.linkedin.com/today/post/article/20121016074108-17102372-gaining-customer-insight-with-golden-questions
Since building customer loyalty should be a priority for any business, finding the best ways to create that loyalty is important. Reading this article and others like it will give a sales and marketing professional insight into how other companies have created customer loyalty successfully.