Perhaps the coolest/cheesiest business card I have ever seen.
Created by ad agency JWT for the Brazilian cheese shop Bon Vivant, this business card doubles as a cheese grater. Now this is what I call Creating Your Market!
Such a brilliant idea and yet so simple. After reading about this brilliant idea in the Huffington Post, an out pour of creative ideas for other business cards starting coming to my mind. I have been awe inspired by JWT and will definitely be keeping my eye on them and their future creations.