Recently I read an article posted on http://www.sportsnetworker.com on a subject close to my heart, marketing in Major League Baseball. The article titled, “Major League Baseball: Small Markets, Big Activations” is about the small market teams in the MLB using marketing to stay competitive. Even though the article left out my favorite MLB small market team, the Seattle Mariners, I enjoy reading about the new and innovative ideas some of these teams are bringing to the marketing world.
My favorite idea being the Design – a – YOUniform from the Milwaukee Brewers. This idea allows the fans to interact with the team and helps create that emotional bond that sports teams need to keep the fans coming.