Dave Kerpen, CEO of Likeable Local wrote another gem for me to post about, called, “5 Leadership Lessons from Lady Gaga”. http://www.linkedin.com/today/post/article/20130502120412-15077789-5-leadership-lessons-from-lady-gaga
After reading this article I began to think about a certain sports team that has followed a similar path in developing their fanatics, the Portland Timbers. Beginning in 2001 a small group of fanatics began calling themselves the Timbers Army and with the help of the Portland Timbers marketing team behind them, the Timbers Army has grown to over 4,000 people in 2012. Taking up most of the north end of the stadium, the Timbers Army are best known for their loud enthusiastic cheers. They have even been featured in a 2009 two-page spread in the July 13 – 20 issue of Sports Illustrated. The Timbers Army also have their own website, social media networks and a number of charitable causes. They are the dream team of fans that every sports team strives to have, but few do.
I believe the Portland Timbers are lucky enough to have such a wonderful fan base because of the culture the team and the city of Portland has created as well as the teams emphasis on those particular fans. Similar to Lady Gaga the Portland Timbers give special focus to the Timbers Army with extra incentives given to those members over other fans.
After looking into the success of these two entities, Lady Gaga and the Portland Timbers, it seems to me that focusing on the small loyal fans or clients may be the best way to grow your business.
Portland Timber information found on http://www.portlandtimbers.com and http://en.wikipedia.org/wiki/Portland_Timbers
Portland Timber’s Army information found on Timbersarmy.org and http://en.wikipedia.org/wiki/Timbers_Army