Focus Your Marketing Tactics

Nobody who actually works in marketing ever said marketing is easy.  There are many principles to contemplate, especially when you have a large marketing base to cover.  For instance, what are your customers demographics and what value do they bring to your business.

Don Peppers the founding Partner of Peppers & Rogers Group at TeleTech has wrote a great article on analyzing customer demographics and value.

http://www.linkedin.com/today/post/article/20121030131640-17102372-five-types-of-customers-by-their-value

Figuer2-CustomerLifeTime1

After reading this article, I do believe Don Pepper’s analysis is a wonderful way to focus your businesses marketing tactics.  Basically find out who your most profitable customers are and market to them.

What do you think?  Do you agree with Don Pepper’s analysis or do you have a better idea?  If so write in the comments section below.

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