If you use social media to market your brand or are just getting started, then I suggest clicking on this link below.
Written by Shane Atchison CEO at POSSIBLE, Mr. Atchison gives tips on how to correctly use social media to increase brand awareness and profits. He suggests measuring your businesses goals with your businesses social media activity. He asks the question “Is Your Marketing Too Vain?”, meaning are you merely competing to win at social media or are you using it to accomplish your business goals?
All in all I thought this was a good read that made a good point about the use of social media. It’s not just about how many people like your product, but it’s how many people actually use your product.