Are the use of Business Cards Dead?

In an article written on www.inc.com author Ilya Pozin says yes.  The article titled, “The Era of Business Cards is Dead”, (attached below) shares alternatives to using the old fashioned paper business card.  Illya Pozin suggests that using such apps as Bump available on an iPhone and Android or CardMunch from Linkedin will make using a business card unnecessary.

Image

http://www.inc.com/ilya-pozin/networking-alternatives-business-cards.html

Although I like that there are alternatives to using a business card, I personally still believe that there are times when a business card is handy.  Plus I like the idea of creating a business card that is unique to you and your business.  To me, having a business card can be a good tangible marketing tool and a conversation started.  Take for instance, the Brazilian cheese shop, Bon Vivant that with an ad agency JWT created a truly unique and unforgettable business card.  Below is an earlier post with further details. https://createyourmarket.wordpress.com/2013/05/20/the-cheesiest-business-card/

Not only did Bon Vivant get a write up in the Huffington Post, but they had to start turning people away at their shop.  If you take the business card away then you take a good marketing opportunity away as well.

What do you think, is the Era of the Business Card Dead?  If so do you think this is a good thing or bad thing?  Please share your thoughts in the business section below.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s