Marketing your business can be a difficult task, especially when you have little funds and little marketing knowledge. This is why developing a strong marketing plan will come in handy.
A marketing plan, like a business plan is an efficient way to develop overall strategy, tactics and schedule to marketing your business. In the link above is the U.S. Small Business Administration website that goes into further detail explaining the use of marketing plan’s and more importantly how to write a marketing plan.
When developing a marketing plan expect to spend a good amount of time and effort on it. But don’t give up, because in the end having one will make marketing easier and if all works well make you money!