Mobile Marketing = The Next Marketing Playing Field

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With all the social media outlets and all the different interactive mobile devises available, Marketers now have a new playing field to compete on.  In the recently written article below by Mobile Marketer, author Lauren Johnson gives the “Top 10 Mobile Ad Campaigns from H 1 2013”. 

http://www.mobilemarketer.com/cms/news/advertising/15918.html

Using mobile devises tied in with social media outlets like Facebook have allowed such companies as McDonalds, Adidas and Target to market consumers anywhere at anytime.  Taking a native marketing approach to the mobile devises these top tier companies have been able to increase their sales tremendously.

My question to this new marketing playing field is how can small business marketers follow the examples of the top tier companies in using mobile devises to advertise?  Or how can small businesses put to use native marketing?

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