This video is one of the reasons I love Marketing.

The video entitled, “Volvo Trucks – The Epic Split feat. Van Damme (Live Test 6)”, not only gets it’s point across about the steering precision in Volvo trucks, but it also entertains, shocks and inspires the viewer. I really enjoy creative unique marketing campaigns such as this commercial and I cannot wait to see what else Volvo and Jean-Claude Van Damme have in store.


Talk About Going Above and Beyond


A big advertising oops for the Pembrokeshire Herald in the U.K. Apparently the Pembrokeshire mistakenly thought that Enterprise Rent-A-Car will offer Oral Sex to all their UK customers. Or maybe it was just the papers wishful thinking. Either way the Pembrokeshire owes an apology to Enterprise Rent-A-Car and their readers.

Just Checking

Taking A Stand Through Marketing

Stirring up controversy, the new Cheerios Commercial called “Just Checking,” has been the talk of the social media world. Bringing in over 2 million views on http://www.youtube.com and prompting Cheerios to disable the comments section due to racial statements.

Even with the racial backlash the commercial is still slotted to air for several more months and the Cheerios Executives are standing by the ad. Camille Gibson, VP of Marketing for Cheerios stated, “We felt like we were reflecting an American family”. and “Consumers are actually responding very positively to the ad.” (Information gathered by LEANNE ITALIE Associated Press from the article, “Cheerios stands by TV ad showing mixed-race family”).

Only time will tell if Cheerios risk will produce more profit. Either way it is certainly getting a bunch of free publicity for General Mills and the Cheerios brand.

Is there any particular stand you would like to see companies tackle through marketing? Do you think taking a stand is worth the risk and potential consumer backlash?